Guides
Every guide on Leadbender, in reading order.
Finding and qualifying leads
The four Leadbender guides in reading order, with the two printable worksheets that go with them.
- Warm outreach to people who already know you
Where a small company's first leads come from, and the federal rules that still apply to a message sent to someone who knows the sender.
- Cold outreach that earns a reply
What a stranger sees in a cold message that gets an answer, and the sender set-up and federal rules behind it.
- Counting outreach before judging a channel
How many messages it takes before a reply rate means anything, with the arithmetic from a revenue target down to a daily count.
- How to qualify leads when you are the whole sales team
Two scores and a short list of deal breakers that one person can keep current, and what a study of sales reps found about leads left unworked.